insert_drive_file
Article
Customer’s expectations are changing. Companies with the ability to respond to customers with personalized, contextually relevant offers and communications in real-time are learning how to adapt to those changes. By using insights, not only based upon their in-the-moment activity, but also past behaviors, companies can reinvent and reimagine customer journeys to increase delight, sales and service productivity, while automating processes to reduce operational costs and drive standardization.
